Kingdom Keys Bookmarking Blog

Are you blasting the same self-marketing message through the stratosphere or are you engaging with and helping real people?

We are in danger of becoming autistic cyberpunks. Autism being the mental disorder which prevents sufferers from picking non-verbal clues - cyberpunk being someone living in a virtual world on the other side of the computer screen.

You might be a very gifted engineer, being able to solve intricate problems, but unless you are also a gifted communicator you will starve with all your good ideas.

People don't care about what YOU do until you care about what THEY do. If you are a problem solver then there are many opportunities in this crooked world to showcase your skills. Giving out freely of your substance is the best advertisement you can give. As you have heard - it is more blessed to give than to receive.

The internet is the one opportunity to connect with the right interest group for the issues that resonate with you. There are many forums where you can engage and participate.

Learn to screen the flow of conversation. Facebook provides fan pages and Twitter uses hashtags. How do you filter out the noise and get to the core? Simple those who don't respond to your comments are indulging in a monologue. Those who get back to you are those worth engaging with.

I once asked someone who had over 1500 friends on facebook: "How do you keep up with so many people"? The answer was simple: "It is always the same ones who converse with me. The others, I never hear from."

God in his infinite wisdom has given us one mouth but two ears. I take it we should use them in that proportion. Listen attentively first to what is your realm of expertise. Then and only then provide some tip, some word of encouragement, some testimony.

People will love you for it because you are relevant to their cause - not peddling the same "look at me" desperate call, irrespective of the audience.

Marketers are discovering that the name of an authoritative figure is as valuable as a brand. Tools appear everywhere to measure the social impact of a given individual by cross-referencing their various accounts in social media. Such tool is klout.com which rates you across sixteen squares for your level of involvement. I guess people would rush to compare their score with some celebrities they know or just the guy down in the office.

It is not so much what you do that count - but the reason why you are doing it.

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